boostr - Finally a Purpose-Built, End-to-End Revenue Mgmt. Suite for Media

News and Updates
Written By Mike Becker

There are many business processes that are well served by broad, general software solutions which leverage scale and an ecosystem of related applications to serve an industry’s needs. Media revenue management is not one of those areas. Put simply, media companies – particularly publishers – don’t sell, service and bill the same way other industries do. As a result, they have long suffered trying to force fit existing, bookings-based CRM solutions that aren’t suited for a delivery-focused industry.

To make matters worse, generic CRM solutions aren’t well suited to handle the shift in media to omni-channel and can’t handle post close order tracking and management. This forces companies to invest millions to customize generic CRM solutions and to bolt in legacy order mgmt. software. After all this effort, they are left with a clunky solution their sellers hate, which doesn’t forecast and deliver accurately. A true lose/lose.

All of this will help you understand why we were excited to back the team at boostr. Patrick O’Leary and Katie Schuele have assembled a seasoned group of media & technology pros that have lived through the pain of ill-fitting and outdated revenue management tools and solved for it with a purpose-built end-to-end solution for media. Skip the expensive consultants, no need to hire an administrator, cut some money out of your budget from those other 3-5 other tools you were using, and stop fielding all the complaints from your account execs. boostr does it all, it’s easy to implement and even easier to use. Sales teams love it and media revenue forecasters have been begging for it. It’s no wonder leading media companies like Buzzfeed, Complex Media, Vevo any many others are flocking to boostr.

We look forward to partnering with Patrick, Katie and the boostr team as they continue to scale a global customer base. Read more about our Series A investment in boostr here.

Mike Becker

Managing Director, Vocap Investment Partners

Mike loves the entrepreneurial process and has over 20 years of investing, technology and operations experience. He works with entrepreneurs in a variety of technology sectors, including field service, media technology, supply chain, productivity, and health care IT. Mike currently serves in a Board capacity with KetteQ, boostr, XOi Technologies, Hive, and Medicom. He has also Chaired, Co-Chaired and served on the board of Venture Atlanta, one of the nation’s top technology conferences.

Prior to joining Vocap, Mike served as the COO of Triton Digital’s Applications & Services Division. During his tenure at Triton, he led the integration of multiple acquisitions and built a 100+ person Product, Technology, and Client Services team that delivered SaaS loyalty marketing, contesting, research, and gamification solutions to an expanding international client base. Prior to Triton Digital, Mike co-founded Enticent, a leading SaaS provider of loyalty marketing and audience relationship management tools for media companies. Mike helped to lead the company through three rounds of venture financing and a successful exit with the sale to Triton Digital. In addition to these roles, Mike has served as a Partner with Summit Investors, an investment partnership focusing on private and public investment opportunities. He also held positions with Kurt Salmon Associates and Andersen Consulting, where he worked on management consulting projects related to strategy, operations, and technology implementation.

Mike holds a bachelor’s degree from Duke University and an MBA from the University of Pennsylvania’s Wharton School of Business. He currently resides in Atlanta, GA with his wife and three children.

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