Discover how focusing on a tightly defined market can accelerate your business growth. Learn why starting narrow, refining your product, and dominating a niche ("owning the hill") is a winning strategy for scaling efficiently and building market leadership.

Evaluating potential investors? Aligning with their expectations is key to your company’s success. Learn about venture fund economics, portfolio math, and essential questions to ensure your goals match your investors' desired outcomes.

Attracting top university talent can fuel your company’s growth. Discover key strategies to align your recruitment process with what recent graduates value and practical steps to build strong campus relationships for future success.

Learn how to effectively frame your market opportunity by addressing four key levels: end market, value unlock, total addressable market, and currently addressable market. Knowing how to balance these elements will create a compelling narrative that resonates with investors.

Whether you're gearing up for your first VC call or refining your pitch, nailing that initial conversation is essential. In this blog, the Vocap team provides actionable insights and tips to help you stand out and set the stage for successful fundraising.

Whether you're a VC evaluating a new investment or a management team considering an adjacent vertical, incisive market research is key. In this post, Emery Waddell shares his toolkit for finding the “signal” behind an informed thesis.

For many founders, especially those that haven’t managed product & engineering teams before, the R&D function can feel a bit like a black box…

“The most important thing to me is figuring out how big a moat there is around the business. What I love, of course, is a big castle and a big moat with piranhas.” – Warren Buffett

As I am writing this post, the public markets have dropped precipitously with the S&P, NASDAQ, and Dow each down over 7% for the day…

Few things are as important as picking your market(s), yet this topic doesn’t get enough attention.

Discover why targeting small markets might be the secret to building a massive business. Learn from real-world examples, like XOi Technologies, and see how focusing on solving real problems can lead to extraordinary growth.