Vocap Insights
TAM Part 3: Framing the Opportunity
Learn how to effectively frame your market opportunity by addressing four key levels: end market, value unlock, total addressable market, and currently addressable market. Knowing how to balance these elements will create a compelling narrative that resonates with investors.
Crushing the Introductory Call with a VC
Whether you're gearing up for your first VC call or refining your pitch, nailing that initial conversation is essential. In this blog, the Vocap team provides actionable insights and tips to help you stand out and set the stage for successful fundraising.
How to Get Smart on a Market
Whether you're a VC evaluating a new investment or a management team considering an adjacent vertical, incisive market research is key. In this post, Emery Waddell shares his toolkit for finding the “signal” behind an informed thesis.
Inside the R&D Black Box: Finding the Sweet Spot for Spend
For many founders, especially those that haven’t managed product & engineering teams before, the R&D function can feel a bit like a black box…
Digging the Moat: 2 Non-Obvious Concepts for Startups
“The most important thing to me is figuring out how big a moat there is around the business. What I love, of course, is a big castle and a big moat with piranhas.” – Warren Buffett
5 Questions to Ask in Uncertain Times
As I am writing this post, the public markets have dropped precipitously with the S&P, NASDAQ, and Dow each down over 7% for the day…
TAM Part 2: How to Expand Your Opportunity
Few things are as important as picking your market(s), yet this topic doesn’t get enough attention.
Does ‘TAM’ Matter?
Discover why targeting small markets might be the secret to building a massive business. Learn from real-world examples, like XOi Technologies, and see how focusing on solving real problems can lead to extraordinary growth.